Goodway Group » White Papers

Cost-Effectively Reaching the In-Market Auto Buyer

There is a commonly-held belief that third party automotive information sites provide the best channel to reach in-market auto buyers. While these sites offer attractive inventory proven to drive leads, low inventory levels and high... Read Full Executive Summary | Download Paper

Creating Real, Measurable Results with a Geo - and Intelligently - Targeted Display Campaign

According to the 2008 New Autoshopper.com Study performed by J.D. Power and Associates 75 percent of new-vehicle buyers are using the Internet during their shopping process. While this process still begins with research and then... Read Full Executive Summary | Download Paper

White Papers

Cost-Effectively Reaching the In-Market Auto Buyer

Creating Real, Measurable Results with a Geo - and Intelligently - Targeted Display Campaign

Over 5 billion impressions pass by Goodway's network every day, but by assigning a score to each based solely on the target and objectives of your campaign, you only get (and pay for) the users and positions that will help you achieve real online success.